Wednesday, October 21, 2009
Home Wind Power - Make Your Own Wind Powered Electricity
<p>Wind powered energy as a renewable resource is getting considerable attention around the world. One of the main reasons for this attention is the improved technology that has recently come about. Wind powered energy is one of the most cost effective alternative energy sources.</p><p>Wind farm projects are becoming very popular with power companies both in the US and around the world. Research and development concerning wind energy technology has received billions of dollars of support from the US alone.</p><p>Current statistics show that approximately 1.5% of our total energy consumption is provided by wind generated power and continues to increase every year. In some areas great strides have been made to utilize vast open places that are best suited for wind powered energy. Texas is a good example of this kind of territory. Austin now gets its electricity entirely from wind generated power, and Texas as a whole produces enough electricity through wind powered energy for over 500,000 homes.</p><p>What can the average homeowner do to take advantage of wind generated power. There are several ways to utilize this technology and put it to work for you.</p><p>One step you can immediately take is to contact your electric company about special programs that may be available that would guarantee that the electricity delivered to your home is from renewable sources, which could include solar and wind energy. Wind energy is the most widely used source of renewable energy and may be one of the resources being used by your electric company.</p><p>A more proactive step you can take today is to begin your own wind powered energy project and produce electricity yourself. There are kits for building wind power turbines available, which can be costly, but with the right wind energy information it is possible to build a wind generator yourself.</p><p>If your handy around tools, then building your own unit is the better way to go, but if not, buying a kit is an option if not as affordable. Kits do not tend to give a reasonable power output for the money. It is relatively easy and cheap to build wind power turbines in your own backyard.</p><p>Learn more about <a target="_new" href="http://www.residential---solar-power.com" rel="nofollow">home wind power</a> - make your own wind powered electricity. Do you want to cut your home electricity bill by using wind power? If you do, check out the <a target="_new" href="http://www.solar---panels.com" rel="nofollow">step-by-step process</a> of producing electricity by wind power.</p>
Bar Code Technology รข€“ Saving Time and Money
For those who are not familiar with bar codes, they are a series of lines black lines and spaces or various widths that stand for numbers and /or letters, and punctuation symbols. The codes are found on most items produced today to uniquely identify items with a scanner. The scanner reflects light off the code and in turn reads the information, translates the code into numbers and letters that get processed and read by the computer.
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<br>Bar codes, or UPCs (Universal Product Codes) were first used in 1974 and the first item scanned was a package of Wrigley's Juicy Fruit gum (10 pack), which has since been put on display at the Smithsonian. At that point in time, it was projected that there would be a savings to producers of good, of just under $1.5 billion but it turns out that the estimate was incorrect and the actual savings is an impressive $17 billion a year.
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<br>Benefits of Bar Coding
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<br>There are several reasons for using bar codes which prove there usefulness:
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<br>•Collection of data quickly- in fact a scanner can record the information and enter it up to seven times faster than a skilled typist doing the work manually. The accuracy is also much improved - up to 10, 000 times better. It is estimated that bar codes make 1 error for every 3 million scan made as opposed to manual errors averaging in at 1 in every 300
<br>•Scanning also reduces labor costs, relieving workers from manual data entry. It helps to keep better records of inventory and sales and saves time again for the worker searching inventory physically in order to find stock.
<br>•Access to information is increased as well as increased access to details about inventory and products. This helps with decision making when ordering and restocking items which would otherwise involve making long tedious lists. It helps by keeping a tighter hold on inventory control thus helping to eliminate duplicate orders or overstocking of items.
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<br>Ways that Bar Codes are used:
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<br>Bar codes can be used for more than just flagging prices and inventory for groceries and items purchased everyday by millions of consumers. For example:
<br>
<br>•The most common is the point-of–sale, where the items we purchase as consumers are scanned at the cash register. This saves on labor costs.
<br>•Bar codes can be used for manufacturing industries to track the progress of the stages of work being done on a project. It can keep detailed information on how much product is being used at each step of the manufacturing process.
<br>•Inventory can be easily controlled by the scanning process. Tracking goods that are being shipped or received is quick work using UPCs compared to doing it manually. Data can be uploaded from a handheld scanner into a company's main computer at regular intervals (commonly referred to as Batch). It also drastically reduces time and effort when conducting annual inventory controls and counts, keeping time consumption low and costs down.
<br>•Coding is also now used for security practices, providing bar coded tags to grant access to employees into their designated areas of work. In addition to granting access, many of these ID Tags are also used to keep track of employee time sheets and payroll.
<br>•In the case of packaging, bar code printers produce a sticker to help identify parts and serial number for shipping goods. This helps in shipping and enhances the ability to track shipped items.
<br>•Offices such as medical and dental can use bar coding as a means to keep complex patient records sorted more easily. By coding the boxes on forms filled out by the patient or doctor sorting through that information or compiling similar information for reports makes this chore a simple and quicker one. The result is better and faster patient service.
<br>
<br>The introduction of UPCs has changed how companies handle time, money, and makes them cost effective and more efficient.
<br>
<br>About the Author: Not only are payment gateway services allowing consumers to experience a better shopping experience, but some of the offered <a href="http://www.moneris.com/MerchantServices/MerchantDirect.aspx" rel="nofollow">merchant services</a> also allow businesses to better manage their <a href="http://www.moneris.com" rel="nofollow">merchant account</a>. As retailers accept credit card, hassle of using cash is eliminated.
<br>
<br>
<br>Bar codes, or UPCs (Universal Product Codes) were first used in 1974 and the first item scanned was a package of Wrigley's Juicy Fruit gum (10 pack), which has since been put on display at the Smithsonian. At that point in time, it was projected that there would be a savings to producers of good, of just under $1.5 billion but it turns out that the estimate was incorrect and the actual savings is an impressive $17 billion a year.
<br>
<br>Benefits of Bar Coding
<br>
<br>There are several reasons for using bar codes which prove there usefulness:
<br>
<br>•Collection of data quickly- in fact a scanner can record the information and enter it up to seven times faster than a skilled typist doing the work manually. The accuracy is also much improved - up to 10, 000 times better. It is estimated that bar codes make 1 error for every 3 million scan made as opposed to manual errors averaging in at 1 in every 300
<br>•Scanning also reduces labor costs, relieving workers from manual data entry. It helps to keep better records of inventory and sales and saves time again for the worker searching inventory physically in order to find stock.
<br>•Access to information is increased as well as increased access to details about inventory and products. This helps with decision making when ordering and restocking items which would otherwise involve making long tedious lists. It helps by keeping a tighter hold on inventory control thus helping to eliminate duplicate orders or overstocking of items.
<br>
<br>Ways that Bar Codes are used:
<br>
<br>Bar codes can be used for more than just flagging prices and inventory for groceries and items purchased everyday by millions of consumers. For example:
<br>
<br>•The most common is the point-of–sale, where the items we purchase as consumers are scanned at the cash register. This saves on labor costs.
<br>•Bar codes can be used for manufacturing industries to track the progress of the stages of work being done on a project. It can keep detailed information on how much product is being used at each step of the manufacturing process.
<br>•Inventory can be easily controlled by the scanning process. Tracking goods that are being shipped or received is quick work using UPCs compared to doing it manually. Data can be uploaded from a handheld scanner into a company's main computer at regular intervals (commonly referred to as Batch). It also drastically reduces time and effort when conducting annual inventory controls and counts, keeping time consumption low and costs down.
<br>•Coding is also now used for security practices, providing bar coded tags to grant access to employees into their designated areas of work. In addition to granting access, many of these ID Tags are also used to keep track of employee time sheets and payroll.
<br>•In the case of packaging, bar code printers produce a sticker to help identify parts and serial number for shipping goods. This helps in shipping and enhances the ability to track shipped items.
<br>•Offices such as medical and dental can use bar coding as a means to keep complex patient records sorted more easily. By coding the boxes on forms filled out by the patient or doctor sorting through that information or compiling similar information for reports makes this chore a simple and quicker one. The result is better and faster patient service.
<br>
<br>The introduction of UPCs has changed how companies handle time, money, and makes them cost effective and more efficient.
<br>
<br>About the Author: Not only are payment gateway services allowing consumers to experience a better shopping experience, but some of the offered <a href="http://www.moneris.com/MerchantServices/MerchantDirect.aspx" rel="nofollow">merchant services</a> also allow businesses to better manage their <a href="http://www.moneris.com" rel="nofollow">merchant account</a>. As retailers accept credit card, hassle of using cash is eliminated.
<br>
Tuesday, October 20, 2009
Advantages of Phase Contrast Microscopes
You have seen many Biology books to know that the microscope have helped us catch a glimpse of organisms, cellular matters, and parts of our body that cannot be seen by the naked eye. The microscope, after all, can magnify objects through the use of specialized lens and light. But what about objects that are transparent? How have scientists have come up with images of organisms that do not absorb light? How about those that are naturally colorless? The answer lies in a microscope called phase contrast.
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<br><b>Introduction to Phase Contrast Microscopy</b>
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<br>Our eyes can only see colors of the visible spectrum and the differing intensities of light. Objects that absorb light are easy for us to observe because of these biological capability. Even if the objects are very tiny, it's still possible for us to see them if we use a microscope. However, transparent and colorless objects, such as bacteria, sperm tails, flagella, and some parts of the cell, cannot be seen clearly under typical light microscopes. This is because light travels through these objects in a way that our naked eye cannot detect. Light passes through these specimens, called phase objects, slower and they are shifted. This change in phase cannot be detected by our eyes. This is why it would be impossible to study these objects clearly.
<br>
<br>In the 1930s, a Dutch scientist named Frits Zernike developed the phase contrast method. He observed that it is possible to increase change in phase or shift in these transparent objects by half a wavelength. This was done by the use of rings etched onto plates of glass. The method resulted in patterns of interference. These patterns, in turn, made the details of the phase objects darker than the background. The contrast is increased and they become visible to the naked eye.
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<br><b>Phase Contrast Microscopy Today</b>
<br>
<br>Zernike received a Nobel price for inventing the method. It was a well-deserved accolade because he has revolutionized the way microscopy works today. Because of his invention, we have been able to properly observe objects that would otherwise have been impossible to analyze under a normal light microscope.
<br>
<br>If it weren't for this method, for example, we would never have known how cell division works. Without phase contrast microscopes, transparent and colorless objects are stained so that they can be observed under the microscope. This staining method makes them absorb color but it alters their components. It can kill some phase objects, too. Incidentally, killing phase objects also makes them more visible but it becomes impossible to observe their processes. Killing them often defeats the purpose of observation. With this technique, it is possible to observe living cells and how they divide.
<br>
<br>Used with other modern devices, this kind of microscope has even made it possible to see the internal structures of these phase objects. Post-processing and other enhancement devices can now make us see what goes on inside transparent and colorless organisms. They used to be beyond the reach of technology but a genius changed that. Science and mankind has definitely benefited from this incredible invention.
<br>
<br>CanScope - complete solution for all your microscopy needs.
<br>Contact: 1-877-56SCOPE(72673) or info@CanScope.ca
<br>
<br>About the Author: Are you interested in knowing how <a href="http://www.canscope.ca" rel="nofollow">phase contrast</a> really works? If you want to buy the components needed to make a phase contrast microscope, visit CanScope.ca. They also have other components, such as <a href="http://www.canscope.ca" rel="nofollow">infinity corrected</a> objectives, <a href="http://www.canscope.ca" rel="nofollow">fluorescent filter</a>, and many others.
<br>
<br>
<br><b>Introduction to Phase Contrast Microscopy</b>
<br>
<br>Our eyes can only see colors of the visible spectrum and the differing intensities of light. Objects that absorb light are easy for us to observe because of these biological capability. Even if the objects are very tiny, it's still possible for us to see them if we use a microscope. However, transparent and colorless objects, such as bacteria, sperm tails, flagella, and some parts of the cell, cannot be seen clearly under typical light microscopes. This is because light travels through these objects in a way that our naked eye cannot detect. Light passes through these specimens, called phase objects, slower and they are shifted. This change in phase cannot be detected by our eyes. This is why it would be impossible to study these objects clearly.
<br>
<br>In the 1930s, a Dutch scientist named Frits Zernike developed the phase contrast method. He observed that it is possible to increase change in phase or shift in these transparent objects by half a wavelength. This was done by the use of rings etched onto plates of glass. The method resulted in patterns of interference. These patterns, in turn, made the details of the phase objects darker than the background. The contrast is increased and they become visible to the naked eye.
<br>
<br><b>Phase Contrast Microscopy Today</b>
<br>
<br>Zernike received a Nobel price for inventing the method. It was a well-deserved accolade because he has revolutionized the way microscopy works today. Because of his invention, we have been able to properly observe objects that would otherwise have been impossible to analyze under a normal light microscope.
<br>
<br>If it weren't for this method, for example, we would never have known how cell division works. Without phase contrast microscopes, transparent and colorless objects are stained so that they can be observed under the microscope. This staining method makes them absorb color but it alters their components. It can kill some phase objects, too. Incidentally, killing phase objects also makes them more visible but it becomes impossible to observe their processes. Killing them often defeats the purpose of observation. With this technique, it is possible to observe living cells and how they divide.
<br>
<br>Used with other modern devices, this kind of microscope has even made it possible to see the internal structures of these phase objects. Post-processing and other enhancement devices can now make us see what goes on inside transparent and colorless organisms. They used to be beyond the reach of technology but a genius changed that. Science and mankind has definitely benefited from this incredible invention.
<br>
<br>CanScope - complete solution for all your microscopy needs.
<br>Contact: 1-877-56SCOPE(72673) or info@CanScope.ca
<br>
<br>About the Author: Are you interested in knowing how <a href="http://www.canscope.ca" rel="nofollow">phase contrast</a> really works? If you want to buy the components needed to make a phase contrast microscope, visit CanScope.ca. They also have other components, such as <a href="http://www.canscope.ca" rel="nofollow">infinity corrected</a> objectives, <a href="http://www.canscope.ca" rel="nofollow">fluorescent filter</a>, and many others.
<br>
Sunday, October 18, 2009
Cannot Find Csc Exe ? - Clean it Now ! | ArticlesBase.com
<p><img src="http://www.topregistrysolutions.com/images/articlesbase-exe.jpg" /></p> <p>Perhaps the most mysterious and annoying trouble with Pcs is having to deal with <a href="http://www.topregistrysolutions.com/exe?cd=EXl203" rel="nofollow"><strong>csc exe problems & errors</strong></a>, all of a sudden, with no advance symptoms to warn you. If repairing computers is not your strong point, the most frustrating part is that you don't know where to look for help and what you should do about it. In the following quick article I'd like to help you out with a professional solution that is both simple and effective which will make these problems a thing of the past.</p> <p><a href="http://www.topregistrysolutions.com/exe?cd=EXl203" rel="nofollow"><strong>Click here to fix csc exe problems & errors now!</strong></a></p> <p>The usual route users go when this trouble occurs is to either search the web for a while, hopeful that others have shared their solutions to the problem, or get out the phone book and call an expert. Take my advice: you can take care of this without a professional repair service - this is something that you can do by yourself. Let me explain what's causing these errors, and what you will need to do to solve the problem on your own.</p> <p>It is frequently the case that when csc exe problems & errors shows up on your screen, there's quite likely a conflict having to do with your pc's registry. In layman's terms, the windows registry is one of the most important parts of your windows system. This part of your pc is charged with keeping track of your various software and hardware installations, updates, and removals. The improper removal of a program, as one instance, may very possibly corrupt the registry. One instance of a corrupted registry is the windows file's inability to locate the exact location of an .exe file for a program you want to work with - when this occurs, these errors can begin to pop up.</p> <p>Now that you know a bit more about what is causing this trouble and why it can result in <a href="http://www.topregistrysolutions.com/exe?cd=EXl203" rel="nofollow"><strong>csc exe problems & errors</strong></a>, i'll tell you about a simple and effective method that will fix it for you. All that's required is a professional tool called a registry fix tool - this is a specialized application that will do a complete scan and fix the contaminated windows registry with little effort on your part. It's a good idea to download one of these tools; in many cases you can scan your registry for free and will take care of this annoying problem in almost no time and with almost no effort.</p><strong>About the Author:</strong><br /><p>Quickly <a href="http://www.topregistrysolutions.com/exe?cd=EXl203" rel="nofollow"><b>scan and repair csc exe problems & errors</b></a> right now!
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Visit: <a href="http://www.topregistrysolutions.com/exe?cd=EXl203" rel="nofollow"><b>TopRegistrySolutions.com</b></a></p>
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Swiftkit Runtime Error - Rid Of Pc Errors ! | ArticlesBase.com
<p><img src="http://www.topregistrysolutions.com/images/articlesbase-runtime.jpg" /></p> <p>If you're searching for a way to <a href="http://www.topregistrysolutions.com/runtime.php?cd=Rte1749" rel="nofollow"><strong>fix a swiftkit runtime error</strong></a> then you are about to discover a state-of-the-art yet very easy-to-use solution that will allow you to fix this problem pronto. I know how annoying this type of error is, and how frustrating it can be to search the web for hints on what to do. By reading the next few paragraphs i'll show you what the trouble is and the quickest method to purge these annoying errors from your pc.</p> <p><a href="http://www.topregistrysolutions.com/runtime.php?cd=Rte1749" rel="nofollow"><strong>Click here to fix a swiftkit runtime error now!</strong></a></p> <p>To be sure, windows (and pcs in general) are complicated and to its disadvantage, a normal quirk of such sophisticated systems is that they are vulnerable. A very intricate and sensitive component on your computer is windows' registry system; and in most cases it is the cause of most errors you are likely to encounter. For the most part, Troubles with windows can be prevented by attending to the registry's proper functioning.</p> <p>You'll be required to check out the pc's registry to get to the root of the problem and fix a swiftkit runtime error and other pc errors. Tinkering with a damaged registry warrants a repair service, but many budgets don't allow for this. Fortunately, you can easily find some specialized software that will automatically do that hard and risky work for you. This software is called a "registry fixer," and has a unique function - the thorough inspection and cleaning (repair) of registry systems that are malfunctioning.</p> <p>Computer experts would surely urge anybody who has to <a href="http://www.topregistrysolutions.com/runtime.php?cd=Rte1749" rel="nofollow"><strong>fix a swiftkit runtime error</strong></a> to thoroughly examine their registry, and instantly 'clean' it, with the assistance of one of these helpful programs. Many registry repair programs even allow free scans of your computer - you should be sure to take advantage of that. Before making your mind up about a specific tool, first be sure to find out if you can set for automatic scans by selected dates and times, to keep your error problem at bay. Now you understand that fixing these problems can be very easy, and it's actually something you can do all by yourself. Moreover, registry cleaners will not only take care of this problem, but also a number of other pc issues that you might not even know about yet. Now that you realize what's going wrong to cause these problems and what's required for repairs, take the plunge and install one of these programs - easily, instantly, and all by yourself!</p><strong>About the Author:</strong><br /><p>Quickly <a href="http://www.topregistrysolutions.com/runtime.php?cd=Rte1749" rel="nofollow"><b>fix a swiftkit runtime error</b></a> right now!
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Helping Teach Math with Online Math Games
<p>Gone are the days teachers can spend all of their time teaching with only chalk and a chalkboard. Today’s students require lots of mental stimulation to keep them engaged in the learning process. This includes all subjects and especially math. Since most students these days are familiar with computers and computer games, the jump to using math games to assist in teaching is the next logical step. <p> Free online math games can easily be found on the World Wide Web and can be incorporated in the classroom to help teach and reinforce math lessons. This may range from using an online math game as a class demonstration to being set up as an activity station for the individual student. Rather than have a child sitting idle after they finish a test or activity, why not have the child play an online game. (With the sound down of course) <p> You can find many types of online math games to suit your teaching needs and why not use a less advanced game for review and reinforcement. The math games range from easy to very difficult and one game may address one subject while others may address many subjects. A game might be an obvious math game that students find fun to play because they are trying to beat a high score or another student’s score. Other free online math games are quick paced such that the student enjoys playing just for the sake of seeing how long they can last before they lose the game. <p> In addition to using the free online math games in a classroom setting, math games can be used by students at home in their spare time. A list of gaming websites can be provided to the students by the teacher in printed form or by posting the list on the school’s website. And if you are unable to get the students interested in math games you can always encourage them to play online logic games. <p> Marilyn Vos Savant, considered one of the smartest people in the world, stated that math is just numbers with logic wrapped around them. That being the case, logic games, although not math games by definition, will help students think logically and should help them improve their math abilities. A big plus with these games is that students may not even realize that they are learning because they are having so much fun. <p> Whatever type game you choose/recommend for your students to play you can’t go wrong with free online math games. They’re like wolves in sheep’s clothing. They appear fun and innocent to the students but underneath it all they are all education. <p> Each child has something to gain from playing any of the <a href="http://www.mathnook.com">free online math games</a> that we have to offer. Discover a wide range of interesting <a href="http://www.mathnook.com">math games</a> and explore the world of numbers together with your child! <p> <p></p>
Your Website's Missing Ingredient
"My mechanic told me, 'He couldn't repair my brakes, so he made my horn louder.'" - Comedian, Steven Wright
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<br>We all want our websites to be more effective, and if you're like most business people you are constantly searching the Web for anything that will help. What you find is a cabal of experts armed with statistics, analysis, charts and graphs all pointing to how they can get you high-up on the search engines and drive more traffic to your site. The problem is that like Steven Wright's mechanic these guys are adjusting your horn when it's your brakes that need fixing.
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<br>There is little point in attracting more visitors to your site if your site has little of interest to say. Even if your site is jammed packed with useful products, services and solutions if it doesn't connect with your audience, they will never invest the time necessary for you to make your case.
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<br>When websites fail it's most often because they do not function effectively as your primary communication tool. The Web is overcrowded with options and unless you're prepared to deliver a compelling differentiating presentation you will be quickly dismissed as irrelevant. Let's face it; business is tough, probably tougher than it's ever been before.
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<br>Something is Missing
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<br>You've done all the technical tweaks and responded to all the research and analytics. You're blogging, micro-blogging, social networking, and search optimizing, but still something is not quite right, something is missing. What's the missing ingredient? You know it's out there, but you can't for the life of you figure out what it is.
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<br>You know the Web offers the potential to access new markets, find new customers, and reach new heights, but with all that opportunity, the results always seem just out of reach. If research and analytics were the answer you'd already be rich. Of course it was an over-reliance on research that brought us the Edsel, New Coke, and that wonderful Wall Street goody called Derivatives, one of the greatest investment boondoggles of our time.
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<br>There is something artificially comforting about putting your faith in seemingly logical yet unfathomable solutions based on indecipherable scientific modeling and over-hyped research analysis, all brought to you by computer scientists and mathematicians who never ran a marketing department or launched a new product or business.
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<br>Business leaders have adopted the attitude that, "It must be right, because I sure as heck don't understand it." And when it all goes wrong, or results are anemic, well, "What are you going to do? It's not my fault, it all looked good on paper." Ad agencies and Wall Street have been getting away with this kind of bunkum for decades, and look at the mess they've made of things.
<br>
<br>What's It All About, Alfie?
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<br>Business success is all about your ability to engage your audience with a message that compels them to action. Simply put, your business relies on your ability to communicate. Eureka!
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<br>And your website is the best communication vehicle you have. The question is how do you use your website to communicate your marketing message in the most engaging, compelling, and memorable manner? What is the missing ingredient that will turn your scientifically sterile online cookie-cutter presentation into something that cuts through the massive sameness of Internet clutter, and makes a statement that your audience will respond to?
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<br>Finding Your Emotional and Psychological Value Proposition
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<br>One of the hardest things for tough-minded business people to accept is that sales and marketing success is based on the subconscious emotional and psychological appeal of a brand. That's the reason, reliance on feature selling rarely works, and only tends to commoditize a product or service - the guy with the most bells and whistles for the least amount of money wins, and why would you want to play that game?
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<br>Even the most casual market observer must recognize that all leading brands have one thing in common, no matter what they sell: the promise of their brand is based on a concept that is established through an emotional or psychological appeal. Apple is about thinking and acting creatively without the worry of technical issues; Starbucks is about reconnecting to the original coffee break ideal of a relaxing oasis away from the hustle bustle of everyday life; and Ikea is about stylish living on a budget. Each concept appeals to the deep-seated desires of the targeted audience. It is this singular concept that makes each of these companies special and different from their competition; it is the message that all their marketing, advertising, and promotion is based upon, and it is the true value they offer their audience that attracts interest, holds attention, and delivers promise.
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<br>Implementing Your Emotional and Psychological Value Proposition
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<br>In order to implement a company's emotional and psychological value proposition, we use a process called the ConceptCreator. It starts with various sales' points that need to be covered. Based on the supplied information, we develop a focused marketing concept using the Law of Dissatisfaction that enables us to discover the experiential human subtext of why people will want what you sell. The presentation concept is boiled-down to a movie-style logline that states the brand story to be presented in the Web Video campaign.
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<br>How Much Is A Concept Worth?
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<br>"Wait a minute - did he say a movie-style logline? That sure doesn't sound business-like, and I never heard any corporate CEO or MBA talk about movie loglines." Maybe so, but think about it. Hollywood studios spend enormous sums of money to produce a movie with the potential of making hundreds of millions of dollars, and each financial investment starts with someone coming up with a clever logline that captures the imagination. Television commercials can cost ten thousand dollars a second to produce and without a guiding conceptual premise they become DOA when implemented. So why wouldn't you start your Web Video campaign using the same proven formula.
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<br>The logline, mission statement, or elevator pitch if you prefer needs to state the characters, goals, obstacles, differentiating factors, and resolution within the context of a story scenario.
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<br>For Instance…
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<br>If it works for the movie industry will it work for the advertising and marketing industry? Let's take a look at one of the most successful, popular, iconic marketing campaigns of the last number of years, The MAC versus PC campaign.
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<br>Example Logline Concept: A stylish, pleasant, mild-mannered young man verbally spars with his geeky competitive opposite (characters) in a series of humorous, relatable incidents (story scenario) that illustrate the people-friendly advantages (resolution) of the brand compared to its rigid, unbending competitor (differentiating factor) whose sheer size dominates the market (obstacle) in an effort to win the hearts and minds of the computer buying audience (goal). - The MAC Versus PC Ad Campaign.
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<br>"The Time Has Come The Walrus Said…"
<br>- Lewis Carroll from 'Through the Looking Glass and What Alice Found There,' 1892
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<br>The time has come to realize that Web Video is the best communication tactic available to deliver your marketing message to a worldwide audience; an audience that craves answers and resolution to their every need, concern and desire. It is not good enough to list a bunch of features and hackneyed bulleted points or even to dump pages and pages of search engine optimized hard-to-read text, especially when it's aimed at an audience raised on television, movies, music and video games. We must learn to speak the language of the audience, and use the appropriate communication tools they can understand in a way that connects on a human level.
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<br>It all starts with finding the emotional and psychological value proposition your product or service promises. In a world of frustrated, cranky, attention deficit consumers, the onus is on you to present what you offer in a way that relates to the human elements that make your brand relevant.
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<br>About the Author: Jerry Bader is Senior Partner at MRPwebmedia, a website design firm that specializes in Web-audio and Web-video. Visit <a href="http://www.mrpwebmedia.com/ads" target="_blank" rel="nofollow">http://www.mrpwebmedia.com/ads</a>, <a href="http://www.136words.com" target="_blank" rel="nofollow"> http://www.136words.com</a>, and <a href="http://www.sonicpersonality.com" target="_blank" rel="nofollow">http://www.sonicpersonality.com. </a> Contact at info@mrpwebmedia.com or telephone (905) 764-1246.
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<br>We all want our websites to be more effective, and if you're like most business people you are constantly searching the Web for anything that will help. What you find is a cabal of experts armed with statistics, analysis, charts and graphs all pointing to how they can get you high-up on the search engines and drive more traffic to your site. The problem is that like Steven Wright's mechanic these guys are adjusting your horn when it's your brakes that need fixing.
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<br>There is little point in attracting more visitors to your site if your site has little of interest to say. Even if your site is jammed packed with useful products, services and solutions if it doesn't connect with your audience, they will never invest the time necessary for you to make your case.
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<br>When websites fail it's most often because they do not function effectively as your primary communication tool. The Web is overcrowded with options and unless you're prepared to deliver a compelling differentiating presentation you will be quickly dismissed as irrelevant. Let's face it; business is tough, probably tougher than it's ever been before.
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<br>Something is Missing
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<br>You've done all the technical tweaks and responded to all the research and analytics. You're blogging, micro-blogging, social networking, and search optimizing, but still something is not quite right, something is missing. What's the missing ingredient? You know it's out there, but you can't for the life of you figure out what it is.
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<br>You know the Web offers the potential to access new markets, find new customers, and reach new heights, but with all that opportunity, the results always seem just out of reach. If research and analytics were the answer you'd already be rich. Of course it was an over-reliance on research that brought us the Edsel, New Coke, and that wonderful Wall Street goody called Derivatives, one of the greatest investment boondoggles of our time.
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<br>There is something artificially comforting about putting your faith in seemingly logical yet unfathomable solutions based on indecipherable scientific modeling and over-hyped research analysis, all brought to you by computer scientists and mathematicians who never ran a marketing department or launched a new product or business.
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<br>Business leaders have adopted the attitude that, "It must be right, because I sure as heck don't understand it." And when it all goes wrong, or results are anemic, well, "What are you going to do? It's not my fault, it all looked good on paper." Ad agencies and Wall Street have been getting away with this kind of bunkum for decades, and look at the mess they've made of things.
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<br>What's It All About, Alfie?
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<br>Business success is all about your ability to engage your audience with a message that compels them to action. Simply put, your business relies on your ability to communicate. Eureka!
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<br>And your website is the best communication vehicle you have. The question is how do you use your website to communicate your marketing message in the most engaging, compelling, and memorable manner? What is the missing ingredient that will turn your scientifically sterile online cookie-cutter presentation into something that cuts through the massive sameness of Internet clutter, and makes a statement that your audience will respond to?
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<br>Finding Your Emotional and Psychological Value Proposition
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<br>One of the hardest things for tough-minded business people to accept is that sales and marketing success is based on the subconscious emotional and psychological appeal of a brand. That's the reason, reliance on feature selling rarely works, and only tends to commoditize a product or service - the guy with the most bells and whistles for the least amount of money wins, and why would you want to play that game?
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<br>Even the most casual market observer must recognize that all leading brands have one thing in common, no matter what they sell: the promise of their brand is based on a concept that is established through an emotional or psychological appeal. Apple is about thinking and acting creatively without the worry of technical issues; Starbucks is about reconnecting to the original coffee break ideal of a relaxing oasis away from the hustle bustle of everyday life; and Ikea is about stylish living on a budget. Each concept appeals to the deep-seated desires of the targeted audience. It is this singular concept that makes each of these companies special and different from their competition; it is the message that all their marketing, advertising, and promotion is based upon, and it is the true value they offer their audience that attracts interest, holds attention, and delivers promise.
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<br>Implementing Your Emotional and Psychological Value Proposition
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<br>In order to implement a company's emotional and psychological value proposition, we use a process called the ConceptCreator. It starts with various sales' points that need to be covered. Based on the supplied information, we develop a focused marketing concept using the Law of Dissatisfaction that enables us to discover the experiential human subtext of why people will want what you sell. The presentation concept is boiled-down to a movie-style logline that states the brand story to be presented in the Web Video campaign.
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<br>How Much Is A Concept Worth?
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<br>"Wait a minute - did he say a movie-style logline? That sure doesn't sound business-like, and I never heard any corporate CEO or MBA talk about movie loglines." Maybe so, but think about it. Hollywood studios spend enormous sums of money to produce a movie with the potential of making hundreds of millions of dollars, and each financial investment starts with someone coming up with a clever logline that captures the imagination. Television commercials can cost ten thousand dollars a second to produce and without a guiding conceptual premise they become DOA when implemented. So why wouldn't you start your Web Video campaign using the same proven formula.
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<br>The logline, mission statement, or elevator pitch if you prefer needs to state the characters, goals, obstacles, differentiating factors, and resolution within the context of a story scenario.
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<br>For Instance…
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<br>If it works for the movie industry will it work for the advertising and marketing industry? Let's take a look at one of the most successful, popular, iconic marketing campaigns of the last number of years, The MAC versus PC campaign.
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<br>Example Logline Concept: A stylish, pleasant, mild-mannered young man verbally spars with his geeky competitive opposite (characters) in a series of humorous, relatable incidents (story scenario) that illustrate the people-friendly advantages (resolution) of the brand compared to its rigid, unbending competitor (differentiating factor) whose sheer size dominates the market (obstacle) in an effort to win the hearts and minds of the computer buying audience (goal). - The MAC Versus PC Ad Campaign.
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<br>"The Time Has Come The Walrus Said…"
<br>- Lewis Carroll from 'Through the Looking Glass and What Alice Found There,' 1892
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<br>The time has come to realize that Web Video is the best communication tactic available to deliver your marketing message to a worldwide audience; an audience that craves answers and resolution to their every need, concern and desire. It is not good enough to list a bunch of features and hackneyed bulleted points or even to dump pages and pages of search engine optimized hard-to-read text, especially when it's aimed at an audience raised on television, movies, music and video games. We must learn to speak the language of the audience, and use the appropriate communication tools they can understand in a way that connects on a human level.
<br>
<br>It all starts with finding the emotional and psychological value proposition your product or service promises. In a world of frustrated, cranky, attention deficit consumers, the onus is on you to present what you offer in a way that relates to the human elements that make your brand relevant.
<br>
<br>About the Author: Jerry Bader is Senior Partner at MRPwebmedia, a website design firm that specializes in Web-audio and Web-video. Visit <a href="http://www.mrpwebmedia.com/ads" target="_blank" rel="nofollow">http://www.mrpwebmedia.com/ads</a>, <a href="http://www.136words.com" target="_blank" rel="nofollow"> http://www.136words.com</a>, and <a href="http://www.sonicpersonality.com" target="_blank" rel="nofollow">http://www.sonicpersonality.com. </a> Contact at info@mrpwebmedia.com or telephone (905) 764-1246.
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