Thursday, October 15, 2009

Lawyer Video - 3 Reasons Why SEO is the Holy Grail

<p>"If you build it, they will come," is not a phrase that applies to attorney video. Why not? Simple.</p><p>Search engines like Google, Yahoo, AOL, Bing and others cannot index video. The technology is not advanced enough yet for the search engines to recognize what is spoken in flash video. How then do Google, Yahoo, AOL, Bing index and categorize your incredible, amazing, educational and never-to-be-missed video? By optimizing the written word that describes your video.</p><p>1. If you fail to describe what your video is about, the search monsters will have no idea what you talk about, and nobody will ever find your video.</p><p>2. If you fail to properly describe your video, the search engines again will have no clue what your video is really about, and not many people will find your video.</p><p>3. If you use the wrong keywords, your video will not be watched.</p><p>SEI is the key to getting your videos found when a viewer does an online search for an attorney. If you fail to include a description or do not properly create your description, your videos will never be found. Using the right keywords is critical to having the search engines recognize what your video is about.</p><p>Do not transcribe your video into text to then place in the "Description" sidebar. Your online viewers will not like it. Instead, create a summary of your content and list it. If you merely re-recite what you have said in your video, viewers will not return to watch your other videos.</p><p>Gerry Oginski is an experienced New York Medical Malpractice, Wrongful Death & Personal Injury Trial Lawyer. He has created, produced and uploaded over 200 educational and informative videos that appear on his video blog <a target="_new" href="http://nymedicalmalpracticevideoblog.com" rel="nofollow">http://nymedicalmalpracticevideoblog.com</a></p><p>He has also created the Lawyers Video Studio to help lawyers understand how to create video to improve their marketing. Gerry provides useful tips and information about how to create video. In addition, he now offers consultation services to help guide attorneys through the video creation process and also offers a turn-key system to get lawyers onto video. His website is <a target="_new" href="http://lawyersvideostudio.com" rel="nofollow">http://lawyersvideostudio.com</a> and he can be reached at 516-487-8207 or by email at <a href="mailto:Gerry@lawyersvideostudio.com" rel="nofollow">Gerry@lawyersvideostudio.com</a>.</p>

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